Landing Page Design
YOUR AD SPEND IS WASTED IF YOUR PAGE CAN'T CLOSE.
Most tradies send Google Ads traffic to a homepage that talks about everything and converts on nothing. I build single-purpose landing pages designed to do one job: make the phone ring.
KurbAppeal's landing page design service builds custom, conversion-focused landing pages for tradies and local service businesses across Australia. Each page is designed for a single trade, optimised for mobile (where 70%+ of traffic comes from), and built to convert Google Ads clicks into phone calls and quote requests. Not a template or DIY builder.
Last updated: March 2026
WHAT IT DOES FOR YOUR BUSINESS.
Built for Your Trade
Not a template swapped with your logo. Every page is designed around your specific trade, your service area, and the customers you actually want.
Conversion-First Design
Every element has a job. Clear headline, social proof, single call-to-action. No distractions, no fluff, no 'About Our Company Since 1987' blocks above the fold.
Mobile-First
70%+ of your customers are searching on their phone. Your page loads fast, looks sharp, and makes it dead easy to tap and call from a mobile screen.
Google Ads Ready
Built to pair with paid search campaigns. Proper headline matching, fast load times, and conversion tracking so you know exactly which clicks become customers.
SEO Foundations
Built with clean code, proper heading structure, meta tags, and schema markup. So you are not paying for every single click forever.
You Own Everything
The code, the design, the hosting account. No monthly fees to keep your page alive. No hostage situation if you want to leave.
HOW IT ACTUALLY WORKS.
I start by understanding your trade, your best customers, and what makes you different. Then I write the copy, design the page, and build it. Most pages go from brief to live in 2 weeks. You get a page designed to convert, fully deployed, with conversion tracking set up so you can see every lead that comes through.
IN THE REAL WORLD.
A plumber in Sydney was spending $2,000 a month on Google Ads but sending all the traffic to his homepage, which had 8 menu links, a photo carousel, and a 'request a quote' form buried at the bottom. We built a single landing page with one headline, one phone number, and one form. Same ad spend. Leads went from 12 per month to 34.
READY TO GET STARTED?
Book a free 30-minute call. No pitch, no pressure. Just clarity on whether this system makes sense for your business.
Get Your Free Game PlanCOMMON QUESTIONS.
How much does a tradie landing page cost?
KurbAppeal landing pages are custom-quoted based on your trade, service area, and requirements. There is no monthly fee for the page itself. You own it outright. Most tradies find the investment pays for itself within the first month of running Google Ads to a properly built page.
What is the difference between a landing page and a full website?
A landing page is a single, focused page designed to convert visitors into leads. It targets one service or one area and has one clear call to action. A full website has multiple pages covering everything about your business. For tradies running Google Ads, a landing page typically converts 2-3x better than sending traffic to a homepage.
Do I need a website or just a landing page as a tradie?
If you are running Google Ads or Meta Ads, you need a landing page first. It will convert far better than a generic website homepage. You can always add a full website later, but a high-converting landing page paired with ads will generate leads faster and cheaper.
YOU'VE READ THIS FAR. YOU ALREADY KNOW YOU NEED THIS.
The leads you're losing this week won't wait for you to “get around to it.” 30 minutes. Free. No obligation. Just a straight conversation about what's costing you time and money and what I can do about it.
Worst case? You get some free advice and go back to doing it yourself.