Australian Owned Built & Tested on My Own Business First

AI Automation for Tradies & Local Service Businesses Australia

YOUR COMPETITORS ARE ANSWERING LEADS IN 60 SECONDS.
YOU'RE STILL CHECKING VOICEMAIL AT 9PM.

I build custom AI automation systems for tradies that chase your leads in 60 seconds, manage your Google and Meta Ads, handle your inbox, and do the admin you've been putting off since last Tuesday. For less than a week's wages. Once.

Only taking 5 new clients this month (I build every system myself)
System StatusLive
LC
Lead Chaser
3 leads caught today
Active
AS
Ad Strategist
Weekly review: Mon 7:30am
Active
IM
Inbox Manager
12 emails sorted today
Active
CE
Content Engine
Next post: Tomorrow 9am
Active

YOU'RE BLEEDING MONEY AND YOU DON'T EVEN KNOW WHERE.

Monday morning. You're on site before 7. By 8:30, three people have called and gone to voicemail. One was a $4,000 bathroom reno. They called the next bloke in Google and he picked up. That lead is gone.

You've got a quote request from last Thursday sitting in your inbox. You meant to reply. You didn't. They've moved on. Another one gone.

You meant to reply. You didn't. They've moved on.

You're spending $800 a month on Google Ads. You think they're working? Maybe? You don't really know. You've been meaning to look at the dashboard but you haven't logged in since you set it up. For all you know, half that spend is going to people searching for DIY tutorials.

Your website hasn't been touched in a year. Your last social post was a photo of a finished job from four months ago. Your Google reviews are sitting at 3.8 stars because you never asked the happy customers to leave one. And every Sunday night, you're doing invoices and bookwork instead of being with your family.

This isn't a bad week. This is every week. And every week it stays like this, the bloke down the road with his systems sorted is eating your lunch.

SAME BUSINESS. SAME YOU. COMPLETELY DIFFERENT MONDAY.

You're on site. Phone rings, goes to voicemail. But this time, the caller gets a text back within 60 seconds: “Hey, thanks for calling. I'm on a job right now. What do you need?” They reply. The system logs it. Schedules a follow-up. That $4,000 reno? Booked.

Your inbox? Handled. Quote requests get acknowledged the moment they land. Spam gets binned. You only see the stuff that actually needs your brain. The rest is sorted before you finish your morning coffee.

Your Google Ads? Being reviewed every Monday morning by an AI that spots wasted spend, kills the dud keywords, and doubles down on the ones that bring real jobs. Not clicks. Jobs. You get a report in plain English. No dashboards, no jargon.

Posts are going out on your socials. Blog content is keeping your SEO alive. Review requests are going out to every finished job. And Sunday night? You're on the couch. Not doing bookwork.

Nothing about your trade changes. You still do the work you're good at. You just stop losing money to the stuff you're not.

Ready to stop bleeding leads?

Get Your Free Game Plan
50+ businesses helpedBuilt & tested on my own businessNo lock-in

Built With

n8n
Google Ads
Meta
OpenAI
Claude
Gmail
WordPress
n8n
Google Ads
Meta
OpenAI
Claude
Gmail
WordPress

SIX SYSTEMS THAT RUN YOUR BUSINESS WHILE YOU RUN YOUR TRADE.

Each one is custom-built for your business. Not a template. Not a plugin. A system that actually runs.

The Lead Chaser
Fastest response wins the job

Missed call? Text back in 60 seconds. New enquiry? Logged, acknowledged, follow-up scheduled. No lead goes cold because you were on a job.

Latest activityLive
Missed call from 0412 *** 789 → SMS sent in 14s
The Ad Strategist
Stop guessing. Start knowing.

AI reviews your Google and Meta ads every week. Kills wasted spend. Doubles down on what brings real jobs, not just clicks. You get a plain English report.

Latest activityLive
Paused 3 underperforming keywords → saved $127/wk
The Inbox Manager
80% of your email doesn't need you

Reads, sorts, and responds to routine emails. Quote requests acknowledged. Spam binned. You only see what actually needs your brain.

Latest activityLive
18 emails sorted · 3 quote requests acknowledged
The Content Engine
Consistent posting without you

Blog posts, social captions, Google Business updates. Written, scheduled, posted. Your online presence stays alive without a single hour of your time.

Latest activityLive
Next: Blog post → Tomorrow 9:00am AEST
The SEO Watchdog
Show up when they Google you

Monitors your rankings, spots gaps your competitors are filling, and flags exactly what needs fixing. You stop paying for every click because organic starts doing the work.

Latest activityLive
'plumber near me' → Position #4 (+2 this month)
The Customer Intel
Know what they think before they tell you

Tracks reviews, monitors what people are saying, and gives you a clear picture of what's landing and what's not. Automatically requests reviews from happy customers.

Latest activityLive
Review request sent to 2 recent customers today

See how it works for your business

Get Your Free Game Plan
50+ businesses helpedBuilt & tested on my own businessNo lock-in

I BET MY OWN MONEY ON THESE SYSTEMS BEFORE OFFERING THEM TO ANYONE.

I run my own e-commerce brand. Before I ever offered this to a tradie, I built every one of these systems for myself and ran them on my own ad budget, my own inbox, my own content calendar.

The Ad Strategist lands in my inbox every Monday morning with a plain-English breakdown of what's working and what's burning cash. The Inbox Manager handles 80% of my email before I even open Gmail. The Content Engine keeps posting while I'm doing actual work.

These aren't prototypes. They're battle-tested. They run my business right now, today, while you're reading this.

Will Thomas — KurbAppeal founder
3X
Return on Ad Spend
From my own Google & Meta campaigns
15+
Hours Saved Per Week
Across email, reporting, and content
80%
Email Handled Automatically
Without me opening Gmail

THREE STEPS. NO TECH SKILLS. NO HEADACHES.

We Talk

Book a free 30-minute call. No pitch, no pressure. I ask about your business, your biggest time drains, and where leads are slipping through the cracks. You leave with clarity on what's worth automating first.

I Build It

I design a custom system around your actual workflow, not a generic template. Usually takes 2-4 weeks depending on complexity. You don't touch a line of code. You don't need to.

It Runs

We deploy, test, and hand over the keys. Your system runs in the background from day one. I stay on for support so if anything needs tuning, it gets tuned. No disappearing act.

LET'S DO THE NUMBERS. THEY SPEAK FOR THEMSELVES.

What This Costs You Right NowAnnual Cost
Part-time admin/office person$35,000/yr
Marketing agency retainer$2,000/mo
Wasted ad spend (you're not monitoring)$400/mo
Lost leads (slow follow-up)$2,000+/mo
Minimum annual cost of doing nothing$80,000+

Or you could fix it. Once. For this:

Single System

$1,000

One-off. You own it.

Pick one system: Lead Chaser, Inbox Manager, Content Engine, SEO Watchdog, or Customer Intel. Custom-built, deployed, running within 2 weeks.

  • Full walkthrough + documentation
  • 30 days support included
  • You own the code. No lock-in.
Best Value

Growth Stack

$3,000

One-off + optional $250/mo retainer

Up to three systems that talk to each other. Lead Chaser feeds your CRM, Ad Strategist optimises your spend, Inbox Manager keeps it all clean. The real sweet spot.

  • Systems integrated together
  • 60 days priority support
  • Monthly check-in (on retainer)
  • You own everything. Always.

Full Ops

$5,000+

One-off + $500/mo retainer

The whole lot. Every system, fully integrated. Leads, ads, inbox, content, SEO, customer intel. Your entire back-office on autopilot. Monthly strategy call and reporting included.

  • All six systems, fully connected
  • Monthly strategy call
  • Ongoing monitoring + optimisation
  • You own everything. Always.
The Guarantee

If your system isn't doing what I said it would within 30 days of deployment, I'll fix it for free. If I can't fix it, I'll refund you. No fine print, no weasel words. I use these systems on my own business. If they didn't work, I'd be the first to know.

Let's talk about what's costing you

Get Your Free Game Plan
50+ businesses helpedBuilt & tested on my own businessNo lock-in

I RUN A BUSINESS TOO. THESE SYSTEMS RUN MINE.

I'm Will. I run KurbAppeal and my own e-commerce brand. I've built landing pages for 50+ local businesses across Australia. And over the last year, I've been building AI systems to handle the back end of my own business because I was sick of spending my evenings doing work a computer should be doing.

They work. Really well. So now I build them for other businesses too. Every system I offer is one I use myself, every single day. If something breaks, I notice before you do.

50+
Businesses Helped
3X
Ad Return
1yr
Building + Testing

QUESTIONS YOU'RE PROBABLY ASKING

Good. You don't need to be. If you can answer your phone and check email, you're qualified. I build it, deploy it, and walk you through what it does. You don't need to know how it works, just that it does.

I fix it. That's included. But more importantly: these systems run my own business. If they break, I'm the first to know and the first to fix it. You're not an afterthought.

It replaces the work you'd hire someone to do. Data entry, follow-ups, ad monitoring, content scheduling. It doesn't replace human relationships with your customers. It gives you more time to have them.

Everything. The code, the systems, the workflows. They run on your infrastructure. If we part ways tomorrow, it all stays with you. No lock-in. No hostage situation.

Because I already built these systems for my own business. The hard work is done. I'm adapting proven systems to your setup, not starting from scratch. And a system doesn't take sick days, doesn't need super, and doesn't clock off at 5.

YOU'VE READ THIS FAR. YOU ALREADY KNOW YOU NEED THIS.

The leads you're losing this week won't wait for you to “get around to it.” 30 minutes. Free. No obligation. Just a straight conversation about what's costing you time and money and what I can do about it.

Worst case? You get some free advice and go back to doing it yourself.

50+ businesses helped · No lock-in · Worst case: free advice

Need a landing page that actually converts first?

Custom-built, conversion-focused landing pages for local service businesses. Starting from $2,500.

See Landing Pages