For Cleaners
CLEANING IS A TRUST BUSINESS. YOUR ONLINE PRESENCE NEEDS TO PROVE IT.
Customers are letting you into their home or office. They pick the cleaner with the most reviews, the most professional website, and the fastest response. I build the systems that give you all three.
KurbAppeal builds custom websites and AI automation systems for Australian cleaning businesses. Services include trust-focused landing pages with reviews and service areas, AI lead response for instant quote acknowledgement, automated ad management, content posting, and review tracking. Designed for residential and commercial cleaning companies.
Last updated: March 2026
PROBLEMS EVERY CLEANER KNOWS TOO WELL.
You are at a job site cleaning and 3 quote requests come through by email. By the time you check your phone on a break, one has already booked someone who responded faster.
The Inbox Manager acknowledges every quote request within minutes. 'Thanks for your enquiry. I will review the details and send you a quote by end of day.' The customer feels looked after while you finish the job.
Cleaning is competitive. There are 50 cleaners in your area and most customers just pick the one with the most reviews and the best rating.
The Customer Intel system sends review requests after every completed clean. Consistent reviews build your rating fast. Most cleaning businesses go from under 15 reviews to 40+ within 3 months.
You get leads from Airtasker and Hipages but they cost $15 to $40 each and the customer is comparing 5 quotes at once. Your close rate is terrible.
A landing page with Google Ads targeting 'cleaner near me' and 'house cleaning [suburb]'. Direct leads cost less and convert better because the customer came to you, not a marketplace.
You have regular clients but new client acquisition is inconsistent. Some months are busy, others are dead. You have no marketing system, just word of mouth and hope.
The Content Engine posts cleaning tips, seasonal deep-clean reminders, and service updates. The SEO Watchdog monitors your rankings. Together they build a consistent pipeline of organic leads over time.
TWO WAYS I HELP CLEANERS.
Service One
Landing Pages
A landing page that builds trust immediately. Your services, your service area, your reviews, and a quote request form. Clean design (pun intended) that loads fast on mobile and makes it dead easy for a homeowner to request a quote in 30 seconds.
Learn more about Landing Pages →Service Two
AI Automation
Systems that handle the business side of cleaning. Quote requests acknowledged, follow-ups scheduled, ads monitored, reviews requested, and content posted. You spend your time cleaning, not emailing.
Learn more about Automation →WHAT THIS LOOKS LIKE IN PRACTICE.
A residential cleaning business on the Gold Coast was getting most of her leads from Airtasker at $25 each, with a close rate of about 20%. We built a landing page targeting 'house cleaner Gold Coast' and 'end of lease cleaning Gold Coast'. Google Ads brought in leads at $12 each with a 45% close rate because the customer came directly to her, not a marketplace. The Customer Intel system grew her Google reviews from 11 to 38 in 10 weeks.
SHOWING UP WHEN YOUR CUSTOMERS SEARCH.
Your customers are searching for cleaners right now. These are the search terms we help you rank for:
COMMON QUESTIONS.
How do cleaning businesses get more clients?
The most reliable path is a combination of your own landing page, Google Ads, and strong reviews. Marketplace platforms like Airtasker charge $25+ per lead with 20% close rates. A purpose-built landing page brings leads at $12 per lead with 45% close rates. Adding AI review requests builds your Google review count fast, which drives even more organic leads.
Is a website better than Airtasker for cleaners?
For long-term growth, yes. Marketplace platforms are pay-per-lead with high competition. Your own landing page gives you direct leads at lower cost, builds your brand, and lets you rank on Google for searches like 'cleaner near me'. KurbAppeal clients consistently see lower cost per lead and higher close rates from their own pages versus marketplaces.
READY TO GET MORE CLEANER JOBS?
Book a free 30-minute call. I will look at your current setup and tell you exactly where you are losing leads and what to fix first.
Get Your Free Game PlanYOU'VE READ THIS FAR. YOU ALREADY KNOW YOU NEED THIS.
The leads you're losing this week won't wait for you to “get around to it.” 30 minutes. Free. No obligation. Just a straight conversation about what's costing you time and money and what I can do about it.
Worst case? You get some free advice and go back to doing it yourself.